Caesars Completes $4 Billion Acquisition of William Hill
Hotel and Gaming Giant Caesars Entertainment Completes Acquisition of British Sportsbook and Major Online Operator William Hill casino. The total purchase amount was $4 billion.
A reputable American brand announced the acquisition of one of the world's largest gambling companies last year. At the time, it was claimed that Caesars was looking for further growth in the sports betting and online gambling industries, as well as becoming the sole leader of these industries in the United States of America.
With the merger of Caesars and William Hill, the company will become the largest operator in the sports betting segment. It now offers its sports betting service in 18 US jurisdictions, including 13 states that allow mobile betting. This is the highest presence in the industry. However, by the end of 2021, Caesars expects to expand its operations to 20 states of the state.
In the future, Caesars Entertainment, as the leader in the US gaming business, plans to provide one-stop wallets for sports betting and online gaming across its entire platform.
In addition, through the acquisition William Hill customers will be able to access the Caesars Loyalty Program, including the ability to tier status, which can be used across all of the company's land-based properties and online casinos to receive certain benefits.
Note that Caesars plans includes the sale of William Hill's UK retail betting business. Several potential buyers from around the world have already expressed interest in acquiring this infrastructure.
Founded in 1934, William Hill currently employs about 14,000 employees and operates more than 1,500 bookmakers in Foggy Albion.
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