EveryMatrix revamps lotteries and sports betting in Hungary
EveryMatrix has secured a major commercial initiative by winning a public tender to be the lead provider of sports betting software to Szerencsejáték, the operating firm of the Hungarian state lottery.
Winning the tender will enable EveryMatrix to create a new end-to-end advanced sports betting product TippmixPro, Szerencsejáték's online sportsbook brand.
All functions and components of TippmixPro will be upgraded through integration with the betting platform OddsMatrix and related data streams to ensure performance, security and scalability for brand loyal customers.
Director of Sports Betting at Szerencsejáték Zoltan Horváth welcomed EveryMatrix as a new technology partner: “We are very pleased to have negotiated terms with EveryMatrix after a thorough and highly competitive tender. We are sure that we have chosen the ideal partner. We have ambitious plans to expand and improve our regulated sports betting offering in order to create unrivaled entertainment for Hungarian bettors, and we firmly believe we will achieve this through this new collaboration.”
Szerencsejáték, founded in 1991, recognized as the largest gambling group in Hungary. The government has authorized lotteries and the sale of sports betting services through their network of 7,700 outlets across the country.
This makes Szerencsejáték the sixth EveryMatrix global lottery partner with the technical team having active agreements with Norsk Tipping, OPAP Greece, The Malta National Lottery and Veikkaus Finland.
EveryMatrix management highlighted the importance of the collaboration to help Szerencsejáték increase its investment in Hungarian public, cultural, social, health and sports initiatives.
Stian Hornsletten, Commercial Director of EveryMatrix, stated: “To win the contract with Szerencsejáték, we were ahead of the competition. This once again highlights the quality of our technology solutions, services and experience in many elements, from bookmaker and player account management to bonuses, payments and affiliate programs. We are excited to work with SZRT and look forward to supporting them on their digital journey this year and beyond.”
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