Symplify, a leading specialist in CRM (customer relationship management) cloud solutions and artificial intelligence, with a focus on the iGaming industry, has signed a new partnership withKing Billy Casino. Such an alliance will help the operator to improve the interaction with the audience by providing customized solutions focused on the players.

King Billy Casino is a well-known brand in the iGaming industry. Stands out for its strong presence in online casino entertainment. With the new partnership, the company will further benefit from Symplify's market-leading CRM ecosystem and AI personalization module.

These two aspects will enable King Billy to further improve the on-page experience for its customers and reduce costs through AI and machine learning. The casino will also benefit from a number of other assets such as SMS, push packages and email from its existing user base.

King Billy will further benefit from launching customer events and campaigns that reflect current user trends and preferences. Symplify also offers a SaaS service that focuses on monitoring player behavior and enhances their overall protection. AI is also being used to optimize marketing and create stronger customer sentiment throughout the player's lifecycle.

Symplify CEO Robert Kimber said, “The CRM ecosystem is ideally designed to support the ongoing expansion of King Billy. Symplify's single solution delivers profitability through conversions and increased activity through gameplay optimization."

Vladimir Garkusha, CEO of King Billy Casino, was also pleased with the result and stated, "Our brand has been growing for six years now, focusing on what customers need and delivering responsible gaming across the board. We strongly believe that Symplify is one of our closest allies with their unrivaled tools and modules. Welcome aboard, King Billy welcomes you.”

We previously reported that the LeoVegas Groupimprovedgaming safety in Sweden and Denmark.

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