Casino "Shambhala" made a portrait of its typical guest
The organizer of the casino in the gambling zone "Primorye", NJSC "Shambhala", published a report on the work of its establishments in 2020. Thus, according to the data presented, despite the massive restrictive measures, the Shambhala casino received 3,780 guests from 24 countries during the reporting period.
The operator's press service reported that 67% of tourists represented Vladivostok, another 9% - other regions of Primorye. Only 3% of Shambala casino guests came from the rest of Russia. Every day the institution received 550 customers.
Based on statistics, the company was able to compile a description of its typical guest: a young man (25 to 35 years old) who spends an average of 8,439 rubles on gambling and 1,539 rubles on the services of a local restaurant and bar.
It is noted that 58% of Shambhala casino visitors are representatives of the stronger sex. However, if we take the age category from 21 to 36 years, then 62% of it is occupied by women from the Primorye region.
“In past years, women were reluctant to visit casinos and much less frequently. But the current situation is radically opposite. The modern female gender comes to such establishments not only for the game. The main goal is to have a good time with friends or girlfriends. Girls prefer to relax in a restaurant, enjoying haute cuisine. In such circumstances, our main goal is to create a proper atmosphere that will emphasize our openness and loyalty. At the same time, we pay great attention to couples and families who come to us not for the game. We have prepared enough other entertainment for them, for example, concerts, promotions, draws, show programs, excellent cuisine. We want to destroy the myth that the casino is a closed club for the elites,” said Maksim Smolentsev, director of the NJSC Shambhala.
In 2020, 64% of Shambhala casino visitors preferred to play slot machines . In second place in popularity is roulette. This entertainment was chosen by 32% of the guests. Another 11% chose poker.
Recall that the cost of renting land in Yantarnaya IZincreased almost 30 times.