Gambling developer and publisherNetEnt has entered into a partnership agreement with Onload Media. As a result of this cooperation, video ads will appear in NetEnt slot machines.

It is planned that ads will be shown during the loading of slots in online casinos. The duration of the video will be 15 seconds and cannot be cancelled. The agency will ensure the selection of video ads in accordance with the legislation of the user's country and the interests of the gambler. It is expected that at the first stage, most of the advertising will be related to gambling. Players will also be shown videos about cars, travel and fitness.

The system for displaying video ads in slot machines was developed with the participation of experts from Blueprint Gaming and LeoVegas. The developers claim that its addition will benefit both gambling companies and players. The first get an additional way to monetize the audience, the second - the opportunity to usefully pass the time before downloading the game. In fact, this approach can cause a wave of discontent among the players who pay money for content by default.

The first online casino to have such ads in NetEnt slots will be LeoVegas.

NetEnt is one of the largest developers of gambling games for online casinos. The company has been creating them since 1996. During this time, she released a huge number of hits, including Starburst,Dead or Alive, Vikings,Grand Spinn etc. .d. In 2018, the company posted a free collection of demo versions of its devices on the website, monetizing users' transitions to partner casino sites.