Yggdrasil CEO: "Innovation defines the company's journey"

CEO of world famous gambling software developerYggdrasil Fredrik Elmqvist gave an extensive interview in which he touched upon several issues relevant to the company. In particular, he spoke about the development of the brand and its formation as one of the leaders in the gambling industry.

Thus, reflecting on the early days of the company, Elmquist said thatYggdrasil has always intended to be an organization that "does things differently" than its competitors in the market. He emphasized his initial desire to create a team that "does not imitate anyone."

In his opinion, the use of innovation in development helped determine the overall vision and direction of development that now has Yggdrasil.

“Microgaming, Playtech, NetEnt already existed at that time. These were the leading companies in the industry. Everyone tried to make something that would imitate the products of these giants. But in fact, almost no one wanted to create something of their own, unique, use other innovations,” said Fredrik.

He continued: “So when I left NetEnt, I had the idea to start everything with scratch, try new, fresh. It was tedious to create rather than copy large suppliers. But in the end it became the core essence of Yggdrasil as a company. It showed that we had ambitions. The creative process has formed a commonality that has held our team together."

When asked about how Yggdrasil managed to stay afloat and compete against established industry giants, Elmquist noted that a methodical approach is fundamental: "You have to think that every day you need to run a hundred meters. But at the same time, we must not forget about the marathon that lies ahead.”

Recall that Evoplaybecame a partner of the leading Lithuanian gambling operator.

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Elizaveta Ershova
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Position: Author of informational articles about casinos and gambling Higher education Age: 27 years old Experience: more than 5 years Short biography: Born on August 13, 1995 in St. Petersburg. After graduating from school, she entered the philological faculty of St. Petersburg State University. Even while studying, Elizaveta started pi...
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